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Gil Sheffi and Yoav Avinoam have met at the Bezalel academy for art and design in 2005, and have been working together for many years now, starting as interns, which later led to the opening of Producks design studio.
Their work is a constant dialogue between physical and philosophical world, a constant search for the balance between manufacturing techniques, materials, cultural context and identity.
Today, Yoav and Gil are working with various international brands, they keep an open mind while experimenting on design in their workshop, which, is the heart of their design methodology.
